Alba Square Strand, Westminster

229 addresses across 5 postcodes (SW1W), about 360 m long. USRN 8402212.

  • Sales: 10 recorded sales since 1995; in 2025 the median was £1,358,500 across 8 sales.
  • Energy: 226 homes have an energy certificate (B: 226).
  • Flood: 1 address on its postcodes is in areas at high or medium risk of flooding from rivers, the sea or surface water.
  • Council tax: Most homes around it are in council tax band C; Band D in Westminster costs £1,050 a year in 2026-27.
  • Broadband: Gigabit broadband is available to 100% of premises.
  • Transport: The nearest railway station is Tottenham Court Road, about 450 m (0.3 miles) away in a straight line.
  • Green space: The nearest park or garden, The Convent Garden, is about 220 m away.
  • Air: Background air pollution in 2024 was 33.1 µg/m³ of nitrogen dioxide and 10.5 of PM2.5, within UK legal limits.
  • Height: It is about 4 m above sea level.
  • Noise: 1 of its 229 addresses is modelled at 55 dB or more from road traffic.
  • Doctors: The nearest GP surgery is Covent Garden Medical Centre, about 320 m away, with 14 practices within 1.6 km (1 mile).
  • People: About 550 people lived in the census areas around it in 2021; 18% of households owned their home and 50% of adults held a degree or other higher qualification.
  • Crime: 4,420 crimes were recorded within 250 m between September 2025 and August 2026, most often theft from the person.

Sales on this street

Source: HM Land Registry Price Paid Data, sales registered up to 28 August 2026, loaded 28 October 2026. Sales reach the register two weeks to two months after completion, so the last two months are incomplete. Matched by postcode and street name.

Sales by year (standard sales only; repossessions and buy-to-let transfers excluded)
YearSalesMedian priceLowestHighest
20258£1,358,500£1,049,280£1,615,000
Most recent sales (10)
DateAddressTypePriceNotes
30 Jun 2025APARTMENT 1204, SUTHERLAND APARTMENTS SW1W 8ENFlat or maisonette£1,049,280Leasehold.
12 Feb 2025APARTMENT 908, SUTHERLAND APARTMENTS SW1W 8ENFlat or maisonette£1,300,000Leasehold. Not a standard sale (repossession, buy-to-let or transfer).
11 Feb 2025APARTMENT 403, SUTHERLAND APARTMENTS SW1W 8DYFlat or maisonette£1,160,900Leasehold.
11 Feb 2025APARTMENT 1401, SUTHERLAND APARTMENTS SW1W 8ENOther£1,032,000Leasehold. Not a standard sale (repossession, buy-to-let or transfer).
10 Feb 2025APARTMENT 202, SUTHERLAND APARTMENTS SW1W 8DYFlat or maisonette£1,419,000Leasehold.
6 Feb 2025APARTMENT 902, SUTHERLAND APARTMENTS SW1W 8ENFlat or maisonette£1,615,000Leasehold.
4 Feb 2025APARTMENT 105, SUTHERLAND APARTMENTS SW1W 8DYFlat or maisonette£1,120,000Leasehold.
28 Jan 2025APARTMENT 903, SUTHERLAND APARTMENTS SW1W 8ENFlat or maisonette£1,298,000Leasehold.
23 Jan 2025APARTMENT 602, SUTHERLAND APARTMENTS SW1W 8DYFlat or maisonette£1,460,000Leasehold.
21 Jan 2025APARTMENT 1602, SUTHERLAND APARTMENTS SW1W 8ENFlat or maisonette£1,574,000Leasehold.

Energy performance certificates

Source: Energy Performance of Buildings Register (MHCLG), register as at 1 November 2026. Latest certificate per address; certificates last ten years, so the oldest here dates from December 2024 and some homes have none. Address data © Ordnance Survey and Royal Mail, shown for understanding the energy efficiency of buildings only.

226 homes with a current certificate; median floor area 77 m². Most common: Flat (226). Built: 2022 (152); 2024 (74).

Council tax

What each band costs in Westminster in 2026-27: Band D £1,050 a year on average, including the police, fire and any county and parish charges.

ABCDEFGH
£700£816£933£1,050£1,283£1,516£1,749£2,099

Homes by band in the neighbourhoods around this street: most are in band C (21% of about 2,460 homes).

Sources: Valuation Office Agency, Council Tax: stock of properties, homes at 31 March 2026 (counts rounded to the nearest 10), for the 2 neighbourhoods (census areas of about 700 homes each) around it, not just this street; Ministry of Housing, Communities and Local Government, council tax levels 2026-27. Bands are charged as fixed shares of Band D; the actual bill depends on the parish and on discounts such as the single-person discount. Check a home's own band with the official council tax band checker.

Planning and heritage

  • Conservation area: no postcode centre in this street's postcodes is in one.
  • Listed buildings on or by this street: 23.
  • Article 4 direction (removing permitted development rights): Article 4 Basement Development Permitted Rights Removed.
  • Tree preservation orders: 1 protected tree on or by this street.
  • Green belt: no.

Listed buildings

Brownfield land registered for housing within 1 km (0.6 miles)

Source: planning.data.gov.uk (Ministry of Housing, Communities and Local Government), compiled from councils and, for listed buildings, Historic England's National Heritage List. Conservation areas, Article 4 directions, tree preservation areas and the green belt are checked at each postcode's centre. Listed buildings and protected trees are counted on or by this street. Councils publish Article 4 directions, tree preservation orders and brownfield registers to different standards, and some not yet. Planning applications are not here: there is no national open record of them yet.

Roadworks

No street works under way, planned or finished in the last three months on this street, in permits up to 30 September 2026.

Source: Department for Transport, Street Manager open data, permits and works up to 30 September 2026. It is published once a month, so works arranged or started since then are not shown, and dates are the ones planned unless the works have started or finished. Emergency works are often permitted after they begin.

Flood risk

Rivers, the sea or surface water: in this street's postcodes, 1 address is in areas at high risk, 0 at medium risk and 0 at low risk. Each address counts once, at the higher of its rivers-and-sea and surface-water risk.

Rivers and the sea alone: no home is in an area at risk.

High: 3.3% (1 in 30) or more chance of flooding a year. Medium: 1% to 3.3%. Low: 0.1% to 1%. Very low: under 0.1%. The rivers and sea figures allow for flood defences. Counts cover whole postcodes, which can include other streets.

Flood zone for planning: at least one postcode centre is in flood zone 3. Zone 3 is a 1% (1 in 100) or greater annual chance of flooding from rivers, or 0.5% from the sea, ignoring defences.

PostcodePlanning zoneAddresses at high / medium / low riskGroundwater
SW1W 8FBzone 3
SW1W 8DYzone 3
SW1W 8ENzone 3
SW1W 8FAzone 3
SW1W 8QFzone 3 1 / 0 / 0 unlikely

Sources: Environment Agency Flood risk: postcode search tool data (loaded 29 October 2026), Risk of Flooding from Rivers and Sea: postcodes in areas at risk (loaded 29 October 2026) and Flood Map for Planning (loaded 28 October 2026). Flood zones are checked at each postcode's centre point. These are models of areas, which their publishers say are not suitable for showing whether an individual property is at risk, and they do not cover flooding from sewers or drains. Check an address on the official long-term flood risk service.

© Environment Agency copyright and/or database right 2026. All rights reserved. Some features are based on digital spatial data from the Centre for Ecology & Hydrology, © NERC (CEH); the postcode data is produced in part from PAF® and Multiple Residence Data, © Royal Mail Group Limited.

Height above sea level

The street's addresses are about 4 m above sea level.

Source: Ordnance Survey, OS Terrain 50, July 2026: the height of the ground on a 50 m grid, read at each address, in metres above Ordnance Datum (mean sea level at Newlyn). It is the lie of the land, not floor or threshold levels, and is accurate to a few metres. Being low-lying is not in itself a flood risk; the flood section above says what the flood maps show.

Broadband

Source: Ofcom Connected Nations, data as at January 2026. Percentages are of premises in each postcode that can get the service, not take-up or speed achieved.

Availability by postcode (% of premises)
PostcodeSuperfast (30 Mbit/s+)Ultrafast (300 Mbit/s+)GigabitBelow 10 Mbit/s
SW1W 8DY100%100%100%0%
SW1W 8EN100%100%100%0%
SW1W 8FA100%100%100%0%
SW1W 8FB100%100%100%0%
SW1W 8QF100%100%100%0%

Getting around

Sources: Department for Transport, NaPTAN (every public transport stop), as at 31 October 2026; Office of Rail and Road, Estimates of station usage 2024–25 (which stations are on the National Rail network, and their journeys: entries and exits in the year to March); OurAirports (public domain, kept by volunteers); car parks and charging points from Overture Maps Foundation, release 2026-10-21.0, which gathers business listings from Meta, Microsoft, Foursquare and others: not an official register, so some will be missing, private or out of date. Distances are straight lines from the middle of the street, not routes, and say nothing about how often anything runs. Stations opened since the end of ORR's year appear when ORR publishes the next one, each December; heritage railways are left out.

NearestDistance
Railway stationsTottenham Court Road 68 million journeys in 2024–25450 m (0.3 miles)
London Charing Cross 20 million journeys in 2024–25500 m (0.3 miles)
London Waterloo 70 million journeys in 2024–251.4 km (0.9 miles)
Underground, metro or tramLeicester Square Underground Station130 m
Covent Garden Underground Station210 m
Tottenham Court Road Underground Station520 m (0.3 miles)
Bus stops13 stops within 400 m (0.2 miles), 82 within 800 m (0.5 miles); nearest Leicester Square110 m
Bus or coach stationLondon St Pancras Megabusplus2 km (1.3 miles)
Ferry terminalSavoy Pier Embankment630 m (0.4 miles)
Car parks21 within 800 m (0.5 miles); nearest Q-Park Chinatown170 m
EV charging points54 within 1.6 km (1 mile); nearest bp pulse Charging Station190 m
Airport with scheduled flightsLondon City Airport LCY12.7 km (7.9 miles)
Nearest large airportLondon Heathrow Airport LHR23.6 km (15 miles)

Local services

Sources: NHS Organisation Data Service, as at 31 October 2026: GP practices, community pharmacies and dental practices with an NHS contract, open now, each placed at the centre of its postcode; hospitals are NHS trust and Welsh health board sites named as hospitals, and may not have an emergency department. Police stations and cash machines from Overture Maps Foundation, release 2026-10-21.0, which gathers business listings: not an official register, so some will be missing or out of date. Distances are straight lines from the middle of the street. Nothing here says whether a practice is taking new patients or a dentist new NHS patients.

NearestDistance
GP surgeries14 practices within 1.6 km (1 mile); nearest Covent Garden Medical Centre320 m
Pharmacies31 pharmacies within 1.6 km (1 mile); nearest Boots210 m
NHS dentists41 practices within 1.6 km (1 mile); nearest Leicester Square Dental Clinic200 m
HospitalThe Italian Hospital1 km (0.6 miles)
Police stationCharing Cross Police Station320 m
Cash machines6 machines within 800 m (0.5 miles); nearest Hsbc Bank170 m

Parks and green space

Source: Ordnance Survey, OS Open Greenspace, April 2026: public parks and gardens, play spaces, playing fields and allotments, with their entrances. Distances are straight lines from the middle of the street to a site's nearest entrance (or its edge where none is recorded), not walking routes; sizes are the area OS maps for each site. Some sites, such as school playing fields, may not be open to the public.

NearestDistance
Park or garden12 within 800 m (0.5 miles); nearest The Convent Garden 1,520 m²220 m
Largest park within 800 m (0.5 miles)St James's Park 23 ha790 m (0.5 miles)
Play area2 within 800 m (0.5 miles); nearest Unnamed 370 m²280 m
Playing fieldUnnamed 920 m²1.5 km (0.9 miles)
AllotmentsUnnamed 900 m²2 km (1.2 miles)

Within 800 m (0.5 miles): 12 parks and gardens, 33 hectares in all.

Landmarks

The nearest historic landmark is The Garrick Club, a listed building (Grade II*), 100 m south-east. 1,142 listed buildings are within 1 km (0.6 miles), 70 of them Grade I and 149 of them Grade II*.

Historic places
NameWhat it isFrom the middle of the street
The Garrick ClubListed building, Grade II*100 m south-east
Wyndhams TheatreListed building, Grade II*140 m south-west
1-8, Goodwin's Court Wc2Listed building, Grade II*160 m south
37, King Street Wc2Listed building, Grade II*200 m east
Trafalgar SquareRegistered park or garden, Grade I470 m (0.3 miles) south
Victoria Embankment GardensRegistered park or garden, Grade II*630 m (0.4 miles) south-east
Inner Temple Hall ButteryScheduled monument1.2 km (0.7 miles) east
Barnard's Inn Hall (Mercers' School)Scheduled monument1.3 km (0.8 miles) north-east
Palace of Westminster, Westminster Abbey and St. Margaret's ChurchWorld Heritage Site1.5 km (0.9 miles) south
The Chapter House and Pyx Chamber in the abbey cloisters, Westminster AbbeyScheduled monument1.5 km (0.9 miles) south
Natural landmarks within 5 km (3.1 miles)
NameWhat it isFrom the middle of the street
King's ReachTidal water1 km (0.6 miles) south-east
Pelican PoolLake or reservoir1 km (0.6 miles) south
Duck IslandIsland1 km (0.6 miles) south
St James's Park LakeLake or reservoir1.2 km (0.7 miles) south
Paddington GreenWood3.4 km (2.1 miles) west
Barrow HillHill3.7 km (2.3 miles) north-west

Sources: Historic England's registers through planning.data.gov.uk (MHCLG), and Cadw through DataMapWales (Welsh Government): World Heritage Sites within 10 km (6.2 miles), battlefields within 5 km (3.1 miles), registered parks and gardens within 3 km (1.9 miles), scheduled monuments within 2 km (1.2 miles), and Grade I and II* listed buildings within 1 km (0.6 miles). Ordnance Survey, OS Open Names, October 2026: named hills, valleys, lakes, woods, wetlands and coast (it has no rivers). Distances are in a straight line to the middle of each site, and being on a register does not mean there is public access.

Air quality

Source: Defra, modelled background air pollution, annual means for 2024, for the 1 km square that holds the middle of the street. These are background levels, away from the kerb: beside a busy road nitrogen dioxide in particular can be several times higher. UK limits are the legal annual limits for England and Wales; the World Health Organization's 2021 guidelines are much stricter, and most towns and cities are above them.

Annual means in µg/m³ (micrograms per cubic metre of air)
PollutantHereUK limitWHO guideline
Nitrogen dioxide (NO2)33.14010
Fine particles (PM2.5)10.5205
Particles (PM10)17.44015

All three are within the UK legal limits; all three are above the WHO guideline, as in most towns and cities.

Road, rail and aircraft noise

Source: Defra, strategic noise mapping Round 4 (England), modelled for 2021 and published in December 2023, and its airport maps of the same round for the fifteen largest English airports, published in April 2026: Lden, the average sound level over a whole day with extra weight for the evening and night, on a 10 m grid, read at each address. These are models of traffic, not measurements; they leave out smaller airports and airfields, industry and neighbours, and a room at the back of a house is often much quieter than the front. The World Health Organization's guidelines are 53 dB for road traffic, 54 dB for railways and 45 dB for aircraft (below the lowest level shown here).

Addresses by modelled noise level (Lden, dB)
LevelRoad trafficRailwaysAircraft
70 to 7402280
65 to 69010
60 to 64100
Under 552280229

1 of the street's 229 addresses is modelled at 55 dB or more from road traffic, and 229 from railways, above the WHO guidelines.

Climate, daylight and earthquakes

Monthly temperatures and rainfall, sunrise and sunset through the year, and earthquakes recorded nearby since 1970 are much the same across the area, so they are worked out once for Westminster: see them on the Westminster page.

Nearest schools

Source: Get Information About Schools (Department for Education), 1 November 2026; Ofsted monthly management information as at September 2026. Distances are straight lines from the middle of the street to the school; catchments and admissions are not shown. Since November 2025 Ofsted gives report-card grades by area, not one overall grade; older grades stand until a school is re-inspected.

SchoolPhaseAgesDistanceInspection
Soho Parish CofE Primary School Church of EnglandPrimary3–11510 m (0.3 miles) No published inspection
City Lit16 plus16–99570 m (0.4 miles) No published inspection
St Josephs Catholic Primary SchoolPrimary3–11570 m (0.4 miles) No overall grade (Apr 2025, graded inspection without an overall judgement): Quality of education: Outstanding; Behaviour and attitudes: Outstanding; Personal development: Outstanding; Leadership and management: Outstanding
St Clement Danes CofE Primary School Church of EnglandPrimary4–11570 m (0.4 miles) No overall grade (Nov 2024, graded inspection without an overall judgement): Quality of education: Outstanding; Behaviour and attitudes: Outstanding; Personal development: Outstanding; Leadership and management: Outstanding
All Souls CofE Primary School Church of EnglandPrimary3–111.2 km (0.7 miles) No overall grade (Jan 2025, graded inspection without an overall judgement): Quality of education: Outstanding; Behaviour and attitudes: Outstanding; Personal development: Outstanding; Leadership and management: Outstanding
St George the Martyr Church of England Primary SchoolPrimary3–111.3 km (0.8 miles) Outstanding (Jun 2024, overall grade under the previous framework)
St Alban's Church of England Primary SchoolPrimary3–111.4 km (0.9 miles) No published inspection
Harris Westminster Sixth Form16 plus16–191.4 km (0.9 miles) No published inspection
London Nautical, City of London AcademySecondary11–181.5 km (0.9 miles) Requires improvement (Jun 2023, overall grade under the previous framework)
Thomas Coram CentreNursery2–51.5 km (1 mile) No published inspection
Christopher Hatton Primary SchoolPrimary3–111.6 km (1 mile) Report card (Jun 2026): Curriculum and teaching: Strong standard; Achievement: Strong standard; Attendance and behaviour: Strong standard; Personal development and wellbeing: Strong standard; Inclusion: Strong standard; Leadership and governance: Strong standard; Early years: Strong standard; Safeguarding standards: Met
St George's Hanover Square CofE Primary School Church of EnglandPrimary3–111.6 km (1 mile) Good (Nov 2023, overall grade under the previous framework)

Food hygiene ratings nearby

Source: Food Standards Agency, Food Hygiene Rating Scheme, extract of 1 November 2026. Each rating is shown with the date it was given; a business may have been re-inspected since the extract. Within 500 m (0.3 miles) of the middle of the street.

BusinessTypeDistanceRatingRated
Subway WC2H 9NYRestaurant/Cafe/Canteen20 m5 Very good12 Mar 2020
BARNABY BARS WC2H 9EATakeaway/sandwich shop20 m5 Very good1 Jun 2026
Anita Gelato WC2H 9NYRetailers - other20 m4 Good3 Jul 2026
Gilgamesh WC2H 9NYRestaurant/Cafe/Canteen20 m5 Very good6 May 2026
Stringfellows WC2H 9EFRestaurant/Cafe/Canteen20 m5 Very good11 Mar 2026
The Long Acre WC2H 9NYRestaurant/Cafe/Canteen20 m5 Very good13 Nov 2024
Hotel Chocolat WC2H 9EARestaurant/Cafe/Canteen30 m5 Very good17 Feb 2026
Coffee Island WC2H 9EARestaurant/Cafe/Canteen30 m4 Good4 Aug 2025
Dishoom WC2H 9FBRestaurant/Cafe/Canteen30 m5 Very good22 Jul 2025
Covent Garden Social Club WC2H 7JBPub/bar/nightclub30 m4 Good30 Jun 2021
The Arts Theatre WC2H 7JBPub/bar/nightclub30 m5 Very good13 Jul 2023
ENISH WC2H 7JBRestaurant/Cafe/Canteen40 m4 Good21 Sep 2023
Caffe Concerto WC2E 9ADRestaurant/Cafe/Canteen40 m5 Very good7 Sep 2026
Darlish Ice Cream WC2E 9AARetailers - other40 m5 Very good2 Jul 2021
Buns From Home WC2E 9AARetailers - other40 m5 Very good1 Oct 2026

Crime within 250 m

Source: data.police.uk street-level crime, September 2025 to August 2026. Police forces move every crime to the nearest of about 760,000 anonymised map points before publishing, so these are crimes near this street, not on it, and a busy point can collect crimes from a wider area. Counts are of records, not convictions.

4,420 recorded crimes by category
CategoryCrimes
Theft from the person1258
Other theft973
Shoplifting573
Violence and sexual offences548
Anti-social behaviour346
Public order188
Drugs162
Robbery146
Burglary72
Criminal damage and arson46
Vehicle crime45
Bicycle theft25
Possession of weapons22
Other crime16

Most of these are attached to: On or near Nightclub (615); On or near Theatre/Concert Hall (579); On or near Little Newport Street (409); On or near Cranbourn Street (263); On or near Shaftesbury Avenue (203).

People and work

Source: ONS Census 2021, taken on 21 March 2021, for the 2 Output Areas (small census areas of about 125 households each) that this street's postcodes are in: 553 residents in 258 households. The census was taken during a lockdown, so working from home is high and travel to work low compared with now. ONS swaps a few records between neighbouring areas and adds small amounts of noise to counts to protect privacy, so small differences mean little. Industry is not published for areas this small.

Who lives here

Around this streetEngland
Median age3440
Children under 1514%17%
Aged 65 and over13%18%

Homes

Around this streetEngland
Owned (outright or with a mortgage)18%61%
Owned outright9%33%
Shared ownership2%1%
Social rented47%17%
Private rented34%21%

Work and commuting

Around this streetEngland
Adults (16 and over) in work59%57%
Unemployment (of those working or looking for work)9%6%
Retired (of adults)12%22%
Long-term sick or disabled (of adults)5%4%
Work mainly from home (of those in work)50%32%
Travel to work by car or van6%48%
By train, Underground, metro or tram12%4%
By any public transport, including bus22%8%
On foot or by bicycle19%10%
Work within 10 km (6 miles) of home (of those who travel to work)92%65%
Work 30 km (19 miles) or more away2%8%

Education and languages

Around this streetEngland
Degree or other higher qualification, Level 4+ (of adults)50%34%
No qualifications15%18%
Apprenticeship as highest qualification3%5%
Main language English (aged 3 and over)80%91%
Cannot speak English well or at all3%2%

Deprivation

The 2 neighbourhoods around this street are in deciles 2 to 4 of 10 on the English Indices of Deprivation 2025, where 1 is the most deprived tenth of England's 33,755 neighbourhoods and 10 the least.

Source: English Indices of Deprivation 2025 (Ministry of Housing, Communities and Local Government), by LSOA (about 1,500 people), through the ONS Postcode Directory. The index combines income, employment, health, education, crime, housing and living environment; it ranks areas against each other and does not describe any one household. Ranks in England and Wales are worked out separately and cannot be compared.

What has changed

  • Food hygiene ratings Lureeb (takeaway/sandwich shop, WC2H 8NE) newly listed: Awaiting inspection found 31 October 2026
  • Food hygiene ratings Uncaffed (retailers - other, WC2H 9JQ) newly listed: Awaiting inspection found 31 October 2026
  • Food hygiene ratings INORBIT IMPEX LIMITED (retailers - other, WC2H 9JQ) newly listed: Awaiting inspection found 31 October 2026
  • Food hygiene ratings HOTEL CHOCOLAT LTD (retailers - other, WC2H 9PA) newly listed: Awaiting inspection found 31 October 2026
  • Food hygiene ratings MASA TACOS (restaurant/cafe/canteen, WC2H 9LX) now 5 Very good, was Awaiting inspection (rated 2 June 2026) found 31 October 2026

Everything that has changed on and near this street

Postcodes on this street

Source: ONS Postcode Directory August 2026, ONS UPRN Directory September 2026, OS Open Linked Identifiers September 2026. A postcode can cover more than one street; the share shows how many of its addresses are on this one.

Nearby streets

St Martin's Lane · Upper St Martin's Lane · Long Acre · Upper St Martin's Lane · Garrick Street · Cranbourn Street · Great Newport Street · Slingsby Place · St Martins Lane · Conduit Court · Litchfield Street · Rose Street

All the streets in SW1W and across Westminster.

What this page cannot tell you

  • Whether a particular house is at risk of flooding, subsiding or anything else: the flood map is a model of areas and there is no property-level data here.
  • What a home is worth now: sales are historic prices for the homes that happened to sell.
  • How safe the street is: crime points are moved to anonymised locations and many crimes are never reported.
  • Whether you would get a place at a school: distances are straight lines, not catchments.
  • Who lives on the street now: census figures describe the small areas around it in March 2021, during a lockdown.
  • How long a journey takes or how often anything runs: transport distances are straight lines to the nearest stops.
  • Whether a GP practice is taking new patients, or a dentist new NHS patients.
  • How loud a home is inside, or noise from industry, neighbours or smaller airfields: noise figures are models of road, rail and air traffic outside.

How each figure on this page is matched to the street and worked out: methodology.