Severn Way Willesden, Brent

47 addresses across 3 postcodes (NW10), about 200 m long, classed as a local road. USRN 20200512.

  • Sales: 26 recorded sales since 1995; in 2025 the median was £550,000 across 1 sale.
  • Energy: 24 homes have an energy certificate (C: 7, D: 17).
  • Flood: 7 addresses on its postcodes are in areas at high or medium risk of flooding from rivers, the sea or surface water.
  • Council tax: Most homes around it are in council tax band C; Band D in Brent costs £2,235 a year in 2026-27.
  • Broadband: Gigabit broadband is available to 0% of premises.
  • Transport: The nearest railway station is Harlesden, about 2 km (1.2 miles) away in a straight line.
  • Green space: There is a small park or garden about 270 m away, and Gladstone Park (43 hectares) is about 480 m (0.3 miles) away.
  • Air: Background air pollution in 2024 was 20.0 µg/m³ of nitrogen dioxide and 9.3 of PM2.5, within UK legal limits.
  • Height: Its addresses are 33 to 37 m above sea level.
  • Noise: 2 of its 47 addresses are modelled at 55 dB or more from road traffic.
  • Doctors: The nearest GP surgery is Gladstone Medical Centre, about 660 m (0.4 miles) away, with 8 practices within 1.6 km (1 mile).
  • People: About 650 people lived in the census areas around it in 2021; 23% of households owned their home and 35% of adults held a degree or other higher qualification.
  • Crime: 149 crimes were recorded within 250 m between September 2025 and August 2026, most often violence and sexual offences.

Sales on this street

Source: HM Land Registry Price Paid Data, sales registered up to 28 August 2026, loaded 28 October 2026. Sales reach the register two weeks to two months after completion, so the last two months are incomplete. Matched by postcode and street name.

Sales by year (standard sales only; repossessions and buy-to-let transfers excluded)
YearSalesMedian priceLowestHighest
20251£550,000£550,000£550,000
20124£318,250£237,000£358,000
20101£250,000£250,000£250,000
20081£265,000£265,000£265,000
20061£235,000£235,000£235,000
20051£204,500£204,500£204,500
20022£168,000£166,000£170,000
20012£175,500£175,000£176,000
20002£142,000£125,000£159,000
19993£110,000£103,000£112,000
19981£87,000£87,000£87,000
19972£84,000£83,000£85,000
Most recent sales (26)
DateAddressTypePriceNotes
13 Jun 202537 NW10 2UUTerraced£550,000
14 Feb 202419A NW10 2UUFlat or maisonette£460,000Leasehold. Not a standard sale (repossession, buy-to-let or transfer).
11 Aug 202319B NW10 2UUTerraced£300,000Leasehold. Not a standard sale (repossession, buy-to-let or transfer).
24 Feb 202117B NW10 2UUFlat or maisonette£315,000Leasehold. Not a standard sale (repossession, buy-to-let or transfer).
31 Mar 201645 NW10 2UUSemi-detached£545,000Not a standard sale (repossession, buy-to-let or transfer).
6 Dec 201243 NW10 2UUTerraced£314,000
6 Nov 201212 NW10 2UXSemi-detached£358,000
21 Sep 201237 NW10 2UUTerraced£237,000
2 Apr 201213 NW10 2UUSemi-detached£322,500
15 Jun 201019A NW10 2UUFlat or maisonette£250,000Leasehold.
13 Aug 200837 NW10 2UUSemi-detached£265,000
3 Apr 200645 NW10 2UUSemi-detached£235,000
15 Apr 200517B NW10 2UUFlat or maisonette£204,500Leasehold.
25 Jul 200245 NW10 2UUSemi-detached£166,000
12 Apr 20028 NW10 2UXSemi-detached£170,000
24 Oct 200115 NW10 2UUSemi-detached£176,000
22 Mar 200119 NW10 2UUSemi-detached£175,000
28 Nov 20007 NW10 2UUTerraced£159,000
24 Mar 200019A NW10 2UUFlat or maisonette£125,000Leasehold.
18 Nov 199917B NW10 2UUFlat or maisonette£110,000Leasehold.
6 Aug 199918 NW10 2UXTerraced£103,000
9 Jul 19999 NW10 2UUTerraced£112,000
3 Aug 199819A NW10 2UUFlat or maisonette£87,000Leasehold.
12 Dec 199713 NW10 2UUSemi-detached£83,000
29 Aug 19977 NW10 2UUTerraced£85,000
3 Mar 199517B NW10 2UUFlat or maisonette£53,000Leasehold.

Energy performance certificates

Source: Energy Performance of Buildings Register (MHCLG), register as at 1 November 2026. Latest certificate per address; certificates last ten years, so the oldest here dates from April 2012 and some homes have none. Address data © Ordnance Survey and Royal Mail, shown for understanding the energy efficiency of buildings only.

24 homes with a current certificate; median floor area 81 m². Most common: Flat (8); House, mid-terrace (7); House, end-terrace (6). Built: 1930-1949 (16); 1900-1929 (4); 1950-1966 (2). Tenure at assessment: rented (private) (11); rented (social) (6); owner-occupied (5).

Each home's certificates and sales (7 addresses)

Council tax

What each band costs in Brent in 2026-27: Band D £2,235 a year on average, including the police, fire and any county and parish charges.

ABCDEFGH
£1,490£1,739£1,987£2,235£2,732£3,229£3,725£4,471

Homes by band in the neighbourhood around this street: most are in band C (48% of about 840 homes).

Sources: Valuation Office Agency, Council Tax: stock of properties, homes at 31 March 2026 (counts rounded to the nearest 10; some small counts withheld), for the neighbourhood (census area of about 700 homes) around it, not just this street; Ministry of Housing, Communities and Local Government, council tax levels 2026-27. Bands are charged as fixed shares of Band D; the actual bill depends on the parish and on discounts such as the single-person discount. Check a home's own band with the official council tax band checker.

Planning and heritage

  • Conservation area: no postcode centre in this street's postcodes is in one.
  • Listed buildings on or by this street: none.
  • Article 4 direction (removing permitted development rights): none recorded, though not every council has published theirs.
  • Tree preservation orders: none recorded, though not every council has published theirs.
  • Green belt: no.

Brownfield land registered for housing within 1 km (0.6 miles)

Source: planning.data.gov.uk (Ministry of Housing, Communities and Local Government), compiled from councils and, for listed buildings, Historic England's National Heritage List. Conservation areas, Article 4 directions, tree preservation areas and the green belt are checked at each postcode's centre. Listed buildings and protected trees are counted on or by this street. Councils publish Article 4 directions, tree preservation orders and brownfield registers to different standards, and some not yet. Planning applications are not here: there is no national open record of them yet.

Roadworks

Finished in the last three months

  • 30 October 2026: BT, Utility asset works, some carriageway incursion, on the footway (minor works)

Source: Department for Transport, Street Manager open data, permits and works up to 31 October 2026. It is published once a month, so works arranged or started since then are not shown, and dates are the ones planned unless the works have started or finished. Emergency works are often permitted after they begin.

Flood risk

Rivers, the sea or surface water: in this street's postcodes, 6 addresses are in areas at high risk, 1 at medium risk and 23 at low risk. Each address counts once, at the higher of its rivers-and-sea and surface-water risk.

Rivers and the sea alone: no home is in an area at risk.

High: 3.3% (1 in 30) or more chance of flooding a year. Medium: 1% to 3.3%. Low: 0.1% to 1%. Very low: under 0.1%. The rivers and sea figures allow for flood defences. Counts cover whole postcodes, which can include other streets.

Flood zone for planning: no postcode centre on this street is in flood zone 2 or 3.

PostcodePlanning zoneAddresses at high / medium / low riskGroundwater
NW10 2UUnot in 2 or 3 6 / 1 / 12 unlikely
NW10 2UXnot in 2 or 3 0 / 0 / 6 unlikely
NW10 2UTnot in 2 or 3 0 / 0 / 5 unlikely

Sources: Environment Agency Flood risk: postcode search tool data (loaded 29 October 2026), Risk of Flooding from Rivers and Sea: postcodes in areas at risk (loaded 29 October 2026) and Flood Map for Planning (loaded 28 October 2026). Flood zones are checked at each postcode's centre point. These are models of areas, which their publishers say are not suitable for showing whether an individual property is at risk, and they do not cover flooding from sewers or drains. Check an address on the official long-term flood risk service.

© Environment Agency copyright and/or database right 2026. All rights reserved. Some features are based on digital spatial data from the Centre for Ecology & Hydrology, © NERC (CEH); the postcode data is produced in part from PAF® and Multiple Residence Data, © Royal Mail Group Limited.

Height above sea level

The street's 47 addresses are between 33 m and 37 m above sea level (35 m on average).

Source: Ordnance Survey, OS Terrain 50, July 2026: the height of the ground on a 50 m grid, read at each address, in metres above Ordnance Datum (mean sea level at Newlyn). It is the lie of the land, not floor or threshold levels, and is accurate to a few metres. Being low-lying is not in itself a flood risk; the flood section above says what the flood maps show.

Broadband

Source: Ofcom Connected Nations, data as at January 2026. Percentages are of premises in each postcode that can get the service, not take-up or speed achieved.

Availability by postcode (% of premises)
PostcodeSuperfast (30 Mbit/s+)Ultrafast (300 Mbit/s+)GigabitBelow 10 Mbit/s
NW10 2UT100%0%0%0%
NW10 2UU100%0%0%0%
NW10 2UX100%0%0%0%

Getting around

Sources: Department for Transport, NaPTAN (every public transport stop), as at 31 October 2026; Office of Rail and Road, Estimates of station usage 2024–25 (which stations are on the National Rail network, and their journeys: entries and exits in the year to March); OurAirports (public domain, kept by volunteers); car parks and charging points from Overture Maps Foundation, release 2026-10-21.0, which gathers business listings from Meta, Microsoft, Foursquare and others: not an official register, so some will be missing, private or out of date. Distances are straight lines from the middle of the street, not routes, and say nothing about how often anything runs. Stations opened since the end of ORR's year appear when ORR publishes the next one, each December; heritage railways are left out.

NearestDistance
Railway stationsHarlesden 1.6 million journeys in 2024–252 km (1.2 miles)
Stonebridge Park 1.4 million journeys in 2024–252.2 km (1.4 miles)
Willesden Junction 7.0 million journeys in 2024–252.3 km (1.4 miles)
Underground, metro or tramNeasden Underground Station240 m
Dollis Hill Underground Station560 m (0.3 miles)
Willesden Green Underground Station1.8 km (1.1 miles)
Bus stops9 stops within 400 m (0.2 miles), 49 within 800 m (0.5 miles); nearest Neasden Station200 m
Bus or coach stationBrunswick Road / Sandall Road Ealing4.2 km (2.6 miles)
Ferry terminalLittle Venice Waterbus Stop5.6 km (3.5 miles)
Car parks1 within 800 m (0.5 miles); nearest Neasden Studios Car Park300 m
EV charging points36 within 1.6 km (1 mile); nearest ubitricity160 m
Airport with scheduled flightsLondon Heathrow Airport LHR17.4 km (11 miles)

Local services

Sources: NHS Organisation Data Service, as at 31 October 2026: GP practices, community pharmacies and dental practices with an NHS contract, open now, each placed at the centre of its postcode; hospitals are NHS trust and Welsh health board sites named as hospitals, and may not have an emergency department. Police stations and cash machines from Overture Maps Foundation, release 2026-10-21.0, which gathers business listings: not an official register, so some will be missing or out of date. Distances are straight lines from the middle of the street. Nothing here says whether a practice is taking new patients or a dentist new NHS patients.

NearestDistance
GP surgeries8 practices within 1.6 km (1 mile); nearest Gladstone Medical Centre660 m (0.4 miles)
Pharmacies15 pharmacies within 1.6 km (1 mile); nearest Thames Pharmacy440 m (0.3 miles)
NHS dentists13 practices within 1.6 km (1 mile); nearest Willesden Dental Clinic490 m (0.3 miles)
HospitalWillesden Hospital (Roundwood Resource Centre & Willesden Centre For Psychological Treatment)1.4 km (0.8 miles)
Police stationHarlesden Police Station1.4 km (0.8 miles)
Cash machines2 machines within 800 m (0.5 miles); nearest Tesco Bank ATM590 m (0.4 miles)

Parks and green space

Source: Ordnance Survey, OS Open Greenspace, April 2026: public parks and gardens, play spaces, playing fields and allotments, with their entrances. Distances are straight lines from the middle of the street to a site's nearest entrance (or its edge where none is recorded), not walking routes; sizes are the area OS maps for each site. Some sites, such as school playing fields, may not be open to the public.

NearestDistance
Park or garden4 within 800 m (0.5 miles); nearest Unnamed 5,860 m²270 m
Largest park within 800 m (0.5 miles)Gladstone Park 43 ha480 m (0.3 miles)
Play area7 within 800 m (0.5 miles); nearest Unnamed 260 m²300 m
Playing field1 within 800 m (0.5 miles); nearest Gibbons Recreation Ground 4.2 ha730 m (0.5 miles)
Allotments2 within 800 m (0.5 miles); nearest Dog Lane Allotments 1.6 ha640 m (0.4 miles)

Within 800 m (0.5 miles): 4 parks and gardens, 44 hectares in all.

Landmarks

The nearest historic landmark is Church of St Mary, a listed building (Grade II*), 460 m (0.3 miles) south-west. 9 listed buildings are within 1 km (0.6 miles), 1 of them Grade II*.

Historic places
NameWhat it isFrom the middle of the street
Church of St MaryListed building, Grade II*460 m (0.3 miles) south-west
Willesden Jewish Cemetery (United Synagogue Cemetery)Registered park or garden, Grade II940 m (0.6 miles) south-east
Roundwood ParkRegistered park or garden, Grade II1.3 km (0.8 miles) south
Royal Botanic Gardens, KewWorld Heritage Site9 km (5.6 miles) south
Natural landmarks within 5 km (3.1 miles)
NameWhat it isFrom the middle of the street
Welsh Harp ReservoirLake or reservoir1.9 km (1.2 miles) north
Westbere CopseWood2.8 km (1.7 miles) east
Barn HillHill3.2 km (2 miles) north-west
Portobello DockLake or reservoir3.7 km (2.3 miles) south-east
Hendon GroveWood4.1 km (2.5 miles) north
Leg of Mutton PondLake or reservoir4.3 km (2.7 miles) east

Sources: Historic England's registers through planning.data.gov.uk (MHCLG), and Cadw through DataMapWales (Welsh Government): World Heritage Sites within 10 km (6.2 miles), battlefields within 5 km (3.1 miles), registered parks and gardens within 3 km (1.9 miles), scheduled monuments within 2 km (1.2 miles), and Grade I and II* listed buildings within 1 km (0.6 miles). Ordnance Survey, OS Open Names, October 2026: named hills, valleys, lakes, woods, wetlands and coast (it has no rivers). Distances are in a straight line to the middle of each site, and being on a register does not mean there is public access.

Air quality

Source: Defra, modelled background air pollution, annual means for 2024, for the 1 km square that holds the middle of the street. These are background levels, away from the kerb: beside a busy road nitrogen dioxide in particular can be several times higher. UK limits are the legal annual limits for England and Wales; the World Health Organization's 2021 guidelines are much stricter, and most towns and cities are above them.

Annual means in µg/m³ (micrograms per cubic metre of air)
PollutantHereUK limitWHO guideline
Nitrogen dioxide (NO2)20.04010
Fine particles (PM2.5)9.3205
Particles (PM10)15.94015

All three are within the UK legal limits; all three are above the WHO guideline, as in most towns and cities.

Road and rail noise

Source: Defra, strategic noise mapping Round 4 (England), modelled for 2021 and published in December 2023, and its airport maps of the same round for the fifteen largest English airports, published in April 2026: Lden, the average sound level over a whole day with extra weight for the evening and night, on a 10 m grid, read at each address. These are models of traffic, not measurements; they leave out smaller airports and airfields, industry and neighbours, and a room at the back of a house is often much quieter than the front. The World Health Organization's guidelines are 53 dB for road traffic, 54 dB for railways and 45 dB for aircraft (below the lowest level shown here).

Addresses by modelled noise level (Lden, dB)
LevelRoad trafficRailways
70 to 74011
65 to 6901
60 to 6405
55 to 5925
Under 554525

2 of the street's 47 addresses are modelled at 55 dB or more from road traffic, and 22 from railways, above the WHO guidelines.

Climate, daylight and earthquakes

Monthly temperatures and rainfall, sunrise and sunset through the year, and earthquakes recorded nearby since 1970 are much the same across the area, so they are worked out once for Brent: see them on the Brent page.

Nearest schools

Source: Get Information About Schools (Department for Education), 3 November 2026; Ofsted monthly management information as at September 2026. Distances are straight lines from the middle of the street to the school; catchments and admissions are not shown. Since November 2025 Ofsted gives report-card grades by area, not one overall grade; older grades stand until a school is re-inspected.

SchoolPhaseAgesDistanceInspection
North Brent SchoolSecondary11–18250 m Good (Mar 2024, overall grade under the previous framework)
Northview Junior and Infant SchoolPrimary3–11330 m Report card (Jun 2026): Curriculum and teaching: Expected standard; Achievement: Expected standard; Attendance and behaviour: Expected standard; Personal development and wellbeing: Expected standard; Inclusion: Expected standard; Leadership and governance: Expected standard; Early years: Expected standard; Safeguarding standards: Met
St Mary's CofE Primary School Church of EnglandPrimary3–11610 m (0.4 miles) Good (Oct 2022, overall grade under the previous framework)
Mitchell Brook Primary SchoolPrimary3–11770 m (0.5 miles) Good (Nov 2023, overall grade under the previous framework)
Curzon Nursery School & Family Wellbeing CentreNursery2–4860 m (0.5 miles) Good (Feb 2020, overall grade under the previous framework)
St Andrew and St Francis CofE Primary School Church of EnglandPrimary3–11880 m (0.5 miles) No published inspection
Leopold Primary SchoolPrimary3–11930 m (0.6 miles) No published inspection
St Joseph's Roman Catholic Primary SchoolPrimary2–111 km (0.6 miles) Outstanding (Jan 2024, overall grade under the previous framework)
Gladstone Park Primary SchoolPrimary3–111.1 km (0.7 miles) No published inspection
Menorah High School for Girls JewishSecondary11–181.2 km (0.7 miles) No published inspection
Avigdor Hirsch Torah Temimah Primary School JewishPrimary3–111.2 km (0.7 miles) Good (Jun 2023, overall grade under the previous framework)
Newfield Primary SchoolPrimary3–111.2 km (0.8 miles) No published inspection

Food hygiene ratings nearby

Source: Food Standards Agency, Food Hygiene Rating Scheme, extract of 3 November 2026. Each rating is shown with the date it was given; a business may have been re-inspected since the extract. Within 500 m (0.3 miles) of the middle of the street.

BusinessTypeDistanceRatingRated
Best Price NW10 2UNRetailers - supermarkets/hypermarkets180 m5 Very good6 May 2021
Global Fuels NW10 2UERetailers - supermarkets/hypermarkets200 m5 Very good4 Dec 2019
Esso Dudden Hill NW10 1DERetailers - supermarkets/hypermarkets220 m5 Very good15 Mar 2024
Aarush Newsagent NW10 1PHRetailers - other230 m5 Very good24 Sep 2025
N Family Club NW10 1DRHospitals/Childcare/Caring Premises230 m5 Very good11 May 2026
The Cellar Society NW10 1RZMobile caterer280 m5 Very good31 Mar 2025
TFL Neasden Depot Staff Canteen NW10 1PHRestaurant/Cafe/Canteen300 m5 Very good27 Jun 2022
College of North West London Willesden- Waterfall Elior NW10 2XDSchool/college/university300 mAwaiting inspection
PK Convenience Stores NW10 1BYRetailers - supermarkets/hypermarkets360 m5 Very good22 Apr 2025
Happy Hands Montessori Nursery NW10 2TSHospitals/Childcare/Caring Premises410 m (0.3 miles)5 Very good16 Sep 2025
Recanto K Ltd NW10 2DHRestaurant/Cafe/Canteen420 m (0.3 miles)5 Very good30 Sep 2025
ESPETINHO K LTD NW10 2DHTakeaway/sandwich shop420 m (0.3 miles)4 Good11 Nov 2025
Zebu Butcher's NW10 2DJRetailers - other420 m (0.3 miles)5 Very good23 Feb 2026
Rainbow Cafe NW10 1DGRestaurant/Cafe/Canteen420 m (0.3 miles)5 Very good11 May 2026
Reich's Caterers (Tabaville Limited) NW10 0UFMobile caterer420 m (0.3 miles)5 Very good11 Mar 2025

Crime within 250 m

Source: data.police.uk street-level crime, September 2025 to August 2026. Police forces move every crime to the nearest of about 760,000 anonymised map points before publishing, so these are crimes near this street, not on it, and a busy point can collect crimes from a wider area. Counts are of records, not convictions.

149 recorded crimes by category
CategoryCrimes
Violence and sexual offences35
Anti-social behaviour33
Drugs16
Other theft16
Vehicle crime12
Burglary9
Theft from the person7
Public order5
Criminal damage and arson5
Robbery4
Shoplifting3
Possession of weapons2
Bicycle theft1
Other crime1

Most of these are attached to: On or near Petrol Station (45); On or near Denzil Road (32); On or near Broadfields Way (13); On or near Woodmans Grove (13); On or near Southview Avenue (11).

People and work

Source: ONS Census 2021, taken on 21 March 2021, for the 2 Output Areas (small census areas of about 125 households each) that this street's postcodes are in: 645 residents in 251 households. The census was taken during a lockdown, so working from home is high and travel to work low compared with now. ONS swaps a few records between neighbouring areas and adds small amounts of noise to counts to protect privacy, so small differences mean little. Industry is not published for areas this small.

Who lives here

Around this streetEngland
Median age3540
Children under 1519%17%
Aged 65 and over8%18%

Homes

Around this streetEngland
Owned (outright or with a mortgage)23%61%
Owned outright13%33%
Shared ownershipunder 1%1%
Social rented27%17%
Private rented49%21%

Work and commuting

Around this streetEngland
Adults (16 and over) in work61%57%
Unemployment (of those working or looking for work)9%6%
Retired (of adults)9%22%
Long-term sick or disabled (of adults)4%4%
Work mainly from home (of those in work)21%32%
Travel to work by car or van23%48%
By train, Underground, metro or tram28%4%
By any public transport, including bus41%8%
On foot or by bicycle11%10%
Work within 10 km (6 miles) of home (of those who travel to work)75%65%
Work 30 km (19 miles) or more away2%8%

Education and languages

Around this streetEngland
Degree or other higher qualification, Level 4+ (of adults)35%34%
No qualifications23%18%
Apprenticeship as highest qualification3%5%
Main language English (aged 3 and over)60%91%
Cannot speak English well or at all9%2%

Deprivation

The neighbourhood around this street is in decile 2 of 10 on the English Indices of Deprivation 2025, where 1 is the most deprived tenth of England's 33,755 neighbourhoods and 10 the least.

Source: English Indices of Deprivation 2025 (Ministry of Housing, Communities and Local Government), by LSOA (about 1,500 people), through the ONS Postcode Directory. The index combines income, employment, health, education, crime, housing and living environment; it ranks areas against each other and does not describe any one household. Ranks in England and Wales are worked out separately and cannot be compared.

What has changed

  • Roadworks Street works permit: BT: Utility asset works, 29 October 2026 to 3 November 2026 (some carriageway incursion) found 3 November 2026
  • Energy certificates New energy certificate: band D, house, end-terrace (lodged 18 October 2026) found 2 November 2026

Everything that has changed on and near this street

Postcodes on this street

Source: ONS Postcode Directory August 2026, ONS UPRN Directory September 2026, OS Open Linked Identifiers September 2026. A postcode can cover more than one street; the share shows how many of its addresses are on this one.

Nearby streets

Severn Way · Denzil Road · Westview Close · Neasden Lane · Oberman Road · Southview Avenue · Woodmans Grove · Dalmeyer Road · Broadfields Way · Neasden Lane · Chantry Crescent · Knapp Close

All the streets in NW10 and across Brent.

What this page cannot tell you

  • Whether a particular house is at risk of flooding, subsiding or anything else: the flood map is a model of areas and there is no property-level data here.
  • What a home is worth now: sales are historic prices for the homes that happened to sell.
  • How safe the street is: crime points are moved to anonymised locations and many crimes are never reported.
  • Whether you would get a place at a school: distances are straight lines, not catchments.
  • Who lives on the street now: census figures describe the small areas around it in March 2021, during a lockdown.
  • How long a journey takes or how often anything runs: transport distances are straight lines to the nearest stops.
  • Whether a GP practice is taking new patients, or a dentist new NHS patients.
  • How loud a home is inside, or noise from industry, neighbours or smaller airfields: noise figures are models of road, rail and air traffic outside.

How each figure on this page is matched to the street and worked out: methodology.