The Birches Cheadle, Staffordshire Moorlands

73 addresses across 5 postcodes (ST10), about 460 m (0.3 miles) long, classed as a local road. USRN 37700762.

  • Sales: 70 recorded sales since 1995; in 2025 the median was £269,950 across 5 sales.
  • Energy: 46 homes have an energy certificate (C: 8, D: 32, E: 4, F: 2).
  • Flood: 1 address on its postcodes is in areas at high or medium risk of flooding from rivers, the sea or surface water.
  • Council tax: Most homes around it are in council tax band A; Band D in Staffordshire Moorlands costs £2,338 a year in 2026-27.
  • Broadband: Gigabit broadband is available to 100% of premises.
  • Transport: The nearest railway station is Blythe Bridge, about 5.3 km (3.3 miles) away in a straight line.
  • Green space: The nearest park or garden is about 420 m (0.3 miles) away.
  • Air: Background air pollution in 2024 was 5.8 µg/m³ of nitrogen dioxide and 6.4 of PM2.5, within UK legal limits.
  • Height: Its addresses are 161 to 172 m above sea level.
  • Noise: 2 of its 73 addresses are modelled at 55 dB or more from road traffic.
  • Doctors: The nearest GP surgery is Allen Street Clinic, about 610 m (0.4 miles) away, with 3 practices within 1.6 km (1 mile).
  • People: About 300 people lived in the census areas around it in 2021; 72% of households owned their home and 20% of adults held a degree or other higher qualification.
  • Crime: 33 crimes were recorded within 250 m between September 2025 and August 2026, most often violence and sexual offences.

Sales on this street

Source: HM Land Registry Price Paid Data, sales registered up to 28 August 2026, loaded 28 October 2026. Sales reach the register two weeks to two months after completion, so the last two months are incomplete. Matched by postcode and street name.

Sales by year (standard sales only; repossessions and buy-to-let transfers excluded)
YearSalesMedian priceLowestHighest
20255£269,950£190,000£280,000
20242£202,750£197,500£208,000
20215£167,500£115,000£210,000
20205£170,000£146,000£223,500
20193£153,000£149,950£177,950
20181£138,000£138,000£138,000
20171£140,000£140,000£140,000
20161£85,000£85,000£85,000
20153£120,000£115,000£121,000
20141£112,000£112,000£112,000
20132£135,000£132,500£137,500
20122£169,750£122,500£217,000
Most recent sales (latest 50 of 70)
DateAddressTypePriceNotes
12 Dec 202556 ST10 1EJSemi-detached£269,950
20 Oct 202535 ST10 1EHSemi-detached£270,000
11 Jul 202511 ST10 1EHSemi-detached£190,000
23 May 202520 ST10 1EJSemi-detached£260,000
15 Jan 202549 ST10 1EHSemi-detached£280,000
12 Aug 202458 ST10 1EJSemi-detached£208,000
1 Mar 202429 ST10 1EHSemi-detached£197,500
30 Nov 2022THE NEWLANDS ST10 1EHDetached£329,000Not a standard sale (repossession, buy-to-let or transfer).
30 Sep 202166 ST10 1EJTerraced£210,000
29 Sep 202135 ST10 1EHSemi-detached£180,000
25 Jun 20217 ST10 1EHTerraced£115,000
25 Mar 202159 ST10 1EHSemi-detached£167,500
17 Feb 202130 ST10 1EJSemi-detached£152,000
20 Nov 202032 ST10 1EJSemi-detached£146,000
29 Jun 202033 ST10 1EHSemi-detached£170,000
1 May 202038 ST10 1EJSemi-detached£206,000
31 Jan 202049 ST10 1EHSemi-detached£223,500
10 Jan 202016 ST10 1EJSemi-detached£163,500
25 Sep 201918 ST10 1EJSemi-detached£149,950
10 Jul 201931 ST10 1EHSemi-detached£153,000
12 Apr 201913 ST10 1EHSemi-detached£177,950
6 Jul 201844 ST10 1EJSemi-detached£138,000
21 Jul 201712 ST10 1EJSemi-detached£140,000
30 Mar 201611 ST10 1EHSemi-detached£85,000
17 Jul 201553 ST10 1EHSemi-detached£121,000
6 Jul 201528 ST10 1EJSemi-detached£115,000
12 Mar 201550 ST10 1EJSemi-detached£120,000
14 Nov 201441 ST10 1EHSemi-detached£112,000
15 Nov 201313 ST10 1EHSemi-detached£137,500
30 Apr 201329 ST10 1EHSemi-detached£132,500
14 Sep 201264 ST10 1EJTerraced£122,500
17 Aug 20121 ST10 1QBDetached£217,000
28 Apr 201166 ST10 1EJTerraced£102,000
17 Feb 20119 ST10 1EHTerraced£80,000
18 Jun 201029 ST10 1EHSemi-detached£95,000
26 Feb 201040 ST10 1EJSemi-detached£110,000
22 Feb 201070 ST10 1EJTerraced£92,500
18 Dec 20091A ST10 1QBDetached£125,000
5 Oct 200713 ST10 1EHSemi-detached£142,000
17 Aug 20077 ST10 1EHTerraced£109,950
30 Oct 200612 ST10 1EJSemi-detached£100,000
29 Sep 200659 ST10 1EHSemi-detached£112,500
17 Jul 20066 ST10 1EJDetached£173,500
3 Apr 200664 ST10 1EJTerraced£118,000
10 Mar 200648 ST10 1EJSemi-detached£127,500
30 Sep 200421 ST10 1EHSemi-detached£105,000
25 Mar 200419 ST10 1EHSemi-detached£97,000
15 Aug 200323 ST10 1EHSemi-detached£83,000
28 Jul 200352 ST10 1EJSemi-detached£38,000
6 Jun 200342 ST10 1EJSemi-detached£80,000

Energy performance certificates

Source: Energy Performance of Buildings Register (MHCLG), register as at 1 November 2026. Latest certificate per address; certificates last ten years, so the oldest here dates from March 2009 and some homes have none. Address data © Ordnance Survey and Royal Mail, shown for understanding the energy efficiency of buildings only.

46 homes with a current certificate; median floor area 95 m². Most common: House, semi-detached (39); Bungalow, detached (2); House, mid-terrace (2). Built: 1930-1949 (30); 1950-1966 (7); 1900-1929 (6). Tenure at assessment: owner-occupied (27); rented (social) (11); rented (private) (4).

Each home's certificates and sales (31 addresses)

Council tax

What each band costs in Staffordshire Moorlands in 2026-27: Band D £2,338 a year on average, including the police, fire and any county and parish charges.

ABCDEFGH
£1,559£1,819£2,078£2,338£2,858£3,377£3,897£4,676

Homes by band in the neighbourhood around this street: most are in band A (44% of about 950 homes).

Sources: Valuation Office Agency, Council Tax: stock of properties, homes at 31 March 2026 (counts rounded to the nearest 10; some small counts withheld), for the neighbourhood (census area of about 700 homes) around it, not just this street; Ministry of Housing, Communities and Local Government, council tax levels 2026-27. Bands are charged as fixed shares of Band D; the actual bill depends on the parish and on discounts such as the single-person discount. Check a home's own band with the official council tax band checker.

Planning and heritage

  • Conservation area: no postcode centre in this street's postcodes is in one.
  • Listed buildings on or by this street: none.
  • Article 4 direction (removing permitted development rights): none recorded, though not every council has published theirs.
  • Tree preservation orders: none recorded, though not every council has published theirs.
  • Green belt: no.

Brownfield land registered for housing within 1 km (0.6 miles)

Source: planning.data.gov.uk (Ministry of Housing, Communities and Local Government), compiled from councils and, for listed buildings, Historic England's National Heritage List. Conservation areas, Article 4 directions, tree preservation areas and the green belt are checked at each postcode's centre. Listed buildings and protected trees are counted on or by this street. Councils publish Article 4 directions, tree preservation orders and brownfield registers to different standards, and some not yet. Planning applications are not here: there is no national open record of them yet.

Roadworks

Planned, as of 30 September 2026

  • 4 November 2026: STAFFORDSHIRE COUNTY COUNCIL, Highway improvement works, road closure, on the footway (major (paa) works)
  • 4 November 2026: STAFFORDSHIRE COUNTY COUNCIL, Highway improvement works, road closure, on the footway (major works)

Source: Department for Transport, Street Manager open data, permits and works up to 30 September 2026. It is published once a month, so works arranged or started since then are not shown, and dates are the ones planned unless the works have started or finished. Emergency works are often permitted after they begin.

Flood risk

Rivers, the sea or surface water: in this street's postcodes, 0 addresses are in areas at high risk, 1 at medium risk and 8 at low risk. Each address counts once, at the higher of its rivers-and-sea and surface-water risk.

Rivers and the sea alone: no home is in an area at risk.

High: 3.3% (1 in 30) or more chance of flooding a year. Medium: 1% to 3.3%. Low: 0.1% to 1%. Very low: under 0.1%. The rivers and sea figures allow for flood defences. Counts cover whole postcodes, which can include other streets.

Flood zone for planning: no postcode centre on this street is in flood zone 2 or 3.

PostcodePlanning zoneAddresses at high / medium / low riskGroundwater
ST10 1EHnot in 2 or 3 0 / 0 / 2 unlikely
ST10 1EJnot in 2 or 3 0 / 1 / 4 unlikely
ST10 1APnot in 2 or 3 0 / 0 / 1 unlikely
ST10 1QBnot in 2 or 3 0 / 0 / 1 unlikely
ST10 1UUnot in 2 or 3 0 / 0 / 0 unlikely

Sources: Environment Agency Flood risk: postcode search tool data (loaded 29 October 2026), Risk of Flooding from Rivers and Sea: postcodes in areas at risk (loaded 29 October 2026) and Flood Map for Planning (loaded 28 October 2026). Flood zones are checked at each postcode's centre point. These are models of areas, which their publishers say are not suitable for showing whether an individual property is at risk, and they do not cover flooding from sewers or drains. Check an address on the official long-term flood risk service.

© Environment Agency copyright and/or database right 2026. All rights reserved. Some features are based on digital spatial data from the Centre for Ecology & Hydrology, © NERC (CEH); the postcode data is produced in part from PAF® and Multiple Residence Data, © Royal Mail Group Limited.

Height above sea level

The street's 73 addresses are between 161 m and 172 m above sea level (166 m on average); the ground rises about 11 m from the lowest to the highest.

Source: Ordnance Survey, OS Terrain 50, July 2026: the height of the ground on a 50 m grid, read at each address, in metres above Ordnance Datum (mean sea level at Newlyn). It is the lie of the land, not floor or threshold levels, and is accurate to a few metres. Being low-lying is not in itself a flood risk; the flood section above says what the flood maps show.

Broadband

Source: Ofcom Connected Nations, data as at January 2026. Percentages are of premises in each postcode that can get the service, not take-up or speed achieved.

Availability by postcode (% of premises)
PostcodeSuperfast (30 Mbit/s+)Ultrafast (300 Mbit/s+)GigabitBelow 10 Mbit/s
ST10 1AP100%100%100%0%
ST10 1EH100%100%100%0%
ST10 1EJ100%100%100%0%
ST10 1QB100%100%100%0%
ST10 1UU100%100%100%0%

Getting around

Sources: Department for Transport, NaPTAN (every public transport stop), as at 31 October 2026; Office of Rail and Road, Estimates of station usage 2024–25 (which stations are on the National Rail network, and their journeys: entries and exits in the year to March); OurAirports (public domain, kept by volunteers); car parks and charging points from Overture Maps Foundation, release 2026-10-21.0, which gathers business listings from Meta, Microsoft, Foursquare and others: not an official register, so some will be missing, private or out of date. Distances are straight lines from the middle of the street, not routes, and say nothing about how often anything runs. Stations opened since the end of ORR's year appear when ORR publishes the next one, each December; heritage railways are left out.

NearestDistance
Railway stationsBlythe Bridge 104,000 journeys in 2024–255.3 km (3.3 miles)
Longton 81,000 journeys in 2024–259.8 km (6.1 miles)
Stoke-On-Trent 3.0 million journeys in 2024–2513 km (8.1 miles)
Bus stops9 stops within 400 m (0.2 miles), 24 within 800 m (0.5 miles); nearest Cheadle Academy160 m
Bus or coach stationbus station Longton9.8 km (6.1 miles)
EV charging points1 within 1.6 km (1 mile); nearest MFG Charging Station610 m (0.4 miles)
Airport with scheduled flightsManchester Airport MAN45 km (28 miles)

Local services

Sources: NHS Organisation Data Service, as at 31 October 2026: GP practices, community pharmacies and dental practices with an NHS contract, open now, each placed at the centre of its postcode; hospitals are NHS trust and Welsh health board sites named as hospitals, and may not have an emergency department. Police stations and cash machines from Overture Maps Foundation, release 2026-10-21.0, which gathers business listings: not an official register, so some will be missing or out of date. Distances are straight lines from the middle of the street. Nothing here says whether a practice is taking new patients or a dentist new NHS patients.

NearestDistance
GP surgeries3 practices within 1.6 km (1 mile); nearest Allen Street Clinic610 m (0.4 miles)
Pharmacies3 pharmacies within 1.6 km (1 mile); nearest Boots430 m (0.3 miles)
NHS dentists2 practices within 1.6 km (1 mile); nearest The Avenue Dentistry210 m
HospitalCheadle Hospital120 m
Police stationCheadle Police Station400 m (0.2 miles)
Cash machines4 machines within 800 m (0.5 miles); nearest Cheadle Food & Wine, Cheadle Cashzone370 m

Parks and green space

Source: Ordnance Survey, OS Open Greenspace, April 2026: public parks and gardens, play spaces, playing fields and allotments, with their entrances. Distances are straight lines from the middle of the street to a site's nearest entrance (or its edge where none is recorded), not walking routes; sizes are the area OS maps for each site. Some sites, such as school playing fields, may not be open to the public.

NearestDistance
Park or garden4 within 800 m (0.5 miles); nearest Unnamed 2,890 m²420 m (0.3 miles)
Largest park within 800 m (0.5 miles)Unnamed 3.0 ha750 m (0.5 miles)
Play area4 within 800 m (0.5 miles); nearest Unnamed 680 m²400 m (0.2 miles)
Playing field3 within 800 m (0.5 miles); nearest Memorial Recreation Ground 3.4 ha360 m
AllotmentsUnnamed 5,910 m²1.4 km (0.9 miles)

Within 800 m (0.5 miles): 4 parks and gardens, 5.0 hectares in all.

Landmarks

The nearest historic landmark is Roman Catholic Church of St. Giles, a listed building (Grade I), 340 m north-east. 53 listed buildings are within 1 km (0.6 miles), 1 of them Grade I.

Historic places
NameWhat it isFrom the middle of the street
Roman Catholic Church of St. GilesListed building, Grade I340 m north-east
Natural landmarks within 5 km (3.1 miles)
NameWhat it isFrom the middle of the street
Rosehill WoodWood740 m (0.5 miles) north-west
Huntley WoodWood1.5 km (0.9 miles) south-west
Monk's WoodWood1.6 km (1 mile) east
Lower Delphouse WoodWood1.6 km (1 mile) west
CounslowLake or reservoir2.6 km (1.6 miles) east
Lambskin DaleValley2.8 km (1.7 miles) east

Sources: Historic England's registers through planning.data.gov.uk (MHCLG), and Cadw through DataMapWales (Welsh Government): World Heritage Sites within 10 km (6.2 miles), battlefields within 5 km (3.1 miles), registered parks and gardens within 3 km (1.9 miles), scheduled monuments within 2 km (1.2 miles), and Grade I and II* listed buildings within 1 km (0.6 miles). Ordnance Survey, OS Open Names, October 2026: named hills, valleys, lakes, woods, wetlands and coast (it has no rivers). Distances are in a straight line to the middle of each site, and being on a register does not mean there is public access.

Air quality

Source: Defra, modelled background air pollution, annual means for 2024, for the 1 km square that holds the middle of the street. These are background levels, away from the kerb: beside a busy road nitrogen dioxide in particular can be several times higher. UK limits are the legal annual limits for England and Wales; the World Health Organization's 2021 guidelines are much stricter, and most towns and cities are above them.

Annual means in µg/m³ (micrograms per cubic metre of air)
PollutantHereUK limitWHO guideline
Nitrogen dioxide (NO2)5.84010
Fine particles (PM2.5)6.4205
Particles (PM10)10.04015

All three are within the UK legal limits; PM2.5 is above the WHO guideline, as in most towns and cities.

Road and rail noise

Source: Defra, strategic noise mapping Round 4 (England), modelled for 2021 and published in December 2023, and its airport maps of the same round for the fifteen largest English airports, published in April 2026: Lden, the average sound level over a whole day with extra weight for the evening and night, on a 10 m grid, read at each address. These are models of traffic, not measurements; they leave out smaller airports and airfields, industry and neighbours, and a room at the back of a house is often much quieter than the front. The World Health Organization's guidelines are 53 dB for road traffic, 54 dB for railways and 45 dB for aircraft (below the lowest level shown here).

Addresses by modelled noise level (Lden, dB)
LevelRoad trafficRailways
55 to 5920
Under 557173

2 of the street's 73 addresses are modelled at 55 dB or more from road traffic, above the WHO guidelines.

Climate, daylight and earthquakes

Monthly temperatures and rainfall, sunrise and sunset through the year, and earthquakes recorded nearby since 1970 are much the same across the area, so they are worked out once for Staffordshire Moorlands: see them on the Staffordshire Moorlands page.

Nearest schools

Source: Get Information About Schools (Department for Education), 1 November 2026; Ofsted monthly management information as at September 2026. Distances are straight lines from the middle of the street to the school; catchments and admissions are not shown. Since November 2025 Ofsted gives report-card grades by area, not one overall grade; older grades stand until a school is re-inspected.

SchoolPhaseAgesDistanceInspection
Bishop Rawle CofE Primary School Church of EnglandPrimary4–11150 m Report card (Apr 2026): Curriculum and teaching: Expected standard; Achievement: Expected standard; Attendance and behaviour: Expected standard; Personal development and wellbeing: Strong standard; Inclusion: Expected standard; Leadership and governance: Expected standard; Early years: Strong standard; Safeguarding standards: Met
The Cheadle AcademySecondary11–18230 m No published inspection
Cheadle Primary SchoolPrimary3–11260 m Report card (Jun 2026): Curriculum and teaching: Needs attention; Achievement: Needs attention; Attendance and behaviour: Expected standard; Personal development and wellbeing: Expected standard; Inclusion: Expected standard; Leadership and governance: Needs attention; Early years: Needs attention; Safeguarding standards: Met
Painsley Catholic College Roman CatholicSecondary11–18270 m Good (May 2022, overall grade under the previous framework)
St Giles' Catholic Primary School Roman CatholicPrimary4–11310 m No published inspection

Food hygiene ratings nearby

Source: Food Standards Agency, Food Hygiene Rating Scheme, extract of 1 November 2026. Each rating is shown with the date it was given; a business may have been re-inspected since the extract. Within 500 m (0.3 miles) of the middle of the street.

BusinessTypeDistanceRatingRated
Edwards & Ward @The Cheadle Academy ST10 1LHSchool/college/university120 m5 Very good28 Mar 2025
Edwards and Ward @ BISHOP RAWLE PRIMARY SCHOOL ST10 1QASchool/college/university140 m5 Very good11 Sep 2026
CHEADLE KINDERGARTEN ST10 1EGHospitals/Childcare/Caring Premises210 m5 Very good10 Sep 2025
Aspens @ Cheadle Primary School ST10 1ENSchool/college/university260 mAwaiting inspection
The Manor Guest House ST10 1NZHotel/bed & breakfast/guest house260 m4 Good27 Mar 2026
Impact food group trading as Dolce @ Painsley Catholic College ST10 1LHSchool/college/university280 mAwaiting inspection
The Tudor Nook ST10 1ANRestaurant/Cafe/Canteen330 m5 Very good18 Jun 2026
IFG Group trading as Dolce Ltd @St Giles Catholic Primary School ST10 1EDSchool/college/university330 mAwaiting inspection
KIDS PLANET DAY NURSERY ST10 1EDHospitals/Childcare/Caring Premises330 m5 Very good23 Apr 2026
Bodrum Shawarma ST10 1AJRestaurant/Cafe/Canteen350 m3 Generally satisfactory17 Mar 2025
MORRISONS DAILY ST10 1LYRetailers - supermarkets/hypermarkets350 m5 Very good16 Oct 2025
CHURCH TERRACE NURSING HOME ST10 1PAHospitals/Childcare/Caring Premises350 m5 Very good7 Oct 2026
GELATO & CAKES LTD ST10 1AJRestaurant/Cafe/Canteen360 m5 Very good23 Jul 2025
CHEADLE FRYER LTD ST10 1ANTakeaway/sandwich shop360 m4 Good8 May 2025
Cheadle Convenience Store ST10 1AJRetailers - other360 m5 Very good28 Apr 2022

Crime within 250 m

Source: data.police.uk street-level crime, September 2025 to August 2026. Police forces move every crime to the nearest of about 760,000 anonymised map points before publishing, so these are crimes near this street, not on it, and a busy point can collect crimes from a wider area. Counts are of records, not convictions.

33 recorded crimes by category
CategoryCrimes
Violence and sexual offences20
Vehicle crime3
Drugs3
Anti-social behaviour2
Criminal damage and arson2
Other crime1
Other theft1
Burglary1

Most of these are attached to: On or near Station Road (16); On or near The Birches (10); On or near Meadow Drive (5); On or near Lid Lane (1); On or near Birchwood Grove (1).

People and work

Source: ONS Census 2021, taken on 21 March 2021, for the Output Area (a small census area of about 125 households) that this street's postcodes are in: 301 residents in 131 households. The census was taken during a lockdown, so working from home is high and travel to work low compared with now. ONS swaps a few records between neighbouring areas and adds small amounts of noise to counts to protect privacy, so small differences mean little. Industry is not published for areas this small.

Who lives here

Around this streetEngland
Median age5040
Children under 1512%17%
Aged 65 and over29%18%

Homes

Around this streetEngland
Owned (outright or with a mortgage)72%61%
Owned outright43%33%
Shared ownership0%1%
Social rented19%17%
Private rented9%21%

Work and commuting

Around this streetEngland
Adults (16 and over) in work52%57%
Unemployment (of those working or looking for work)3%6%
Retired (of adults)34%22%
Long-term sick or disabled (of adults)3%4%
Work mainly from home (of those in work)13%32%
Travel to work by car or van68%48%
By train, Underground, metro or tram0%4%
By any public transport, including bus0%8%
On foot or by bicycle18%10%
Work within 10 km (6 miles) of home (of those who travel to work)42%65%
Work 30 km (19 miles) or more away12%8%

Education and languages

Around this streetEngland
Degree or other higher qualification, Level 4+ (of adults)20%34%
No qualifications31%18%
Apprenticeship as highest qualification8%5%
Main language English (aged 3 and over)99%91%
Cannot speak English well or at allunder 1%2%

Deprivation

The neighbourhood around this street is in decile 4 of 10 on the English Indices of Deprivation 2025, where 1 is the most deprived tenth of England's 33,755 neighbourhoods and 10 the least.

Source: English Indices of Deprivation 2025 (Ministry of Housing, Communities and Local Government), by LSOA (about 1,500 people), through the ONS Postcode Directory. The index combines income, employment, health, education, crime, housing and living environment; it ranks areas against each other and does not describe any one household. Ranks in England and Wales are worked out separately and cannot be compared.

What has changed

Nothing new since the change feed started on 30 October 2026. New sales and energy certificates, and hygiene ratings, school inspections and flood figures nearby, will be listed here as the sources update.

Everything that has changed on and near this street

Postcodes on this street

Source: ONS Postcode Directory August 2026, ONS UPRN Directory September 2026, OS Open Linked Identifiers September 2026. A postcode can cover more than one street; the share shows how many of its addresses are on this one.

Nearby streets

Birchwood Grove · Bank Street · Meadow Drive · Giles Close · Bassett Close · The Avenue · Watt Place · Hurst Close · Rawle Close · Lid Lane · Station Road · Carlos Close

All the streets in ST10 and across Staffordshire Moorlands.

What this page cannot tell you

  • Whether a particular house is at risk of flooding, subsiding or anything else: the flood map is a model of areas and there is no property-level data here.
  • What a home is worth now: sales are historic prices for the homes that happened to sell.
  • How safe the street is: crime points are moved to anonymised locations and many crimes are never reported.
  • Whether you would get a place at a school: distances are straight lines, not catchments.
  • Who lives on the street now: census figures describe the small areas around it in March 2021, during a lockdown.
  • How long a journey takes or how often anything runs: transport distances are straight lines to the nearest stops.
  • Whether a GP practice is taking new patients, or a dentist new NHS patients.
  • How loud a home is inside, or noise from industry, neighbours or smaller airfields: noise figures are models of road, rail and air traffic outside.

How each figure on this page is matched to the street and worked out: methodology.